{"id":1101,"date":"2014-10-23T14:24:19","date_gmt":"2014-10-23T21:24:19","guid":{"rendered":"https:\/\/www.md7.com\/?p=1101"},"modified":"2020-10-07T11:20:28","modified_gmt":"2020-10-07T18:20:28","slug":"the-densification-of-america","status":"publish","type":"perspectives","link":"https:\/\/www.md7.com\/de\/perspectives\/the-densification-of-america\/","title":{"rendered":"The Densification of America"},"content":{"rendered":"
by Tom Leddo<\/strong> If most people were to hear the term densification<\/em>, they would probably assume one was referring in some manner or another to the growth (maybe even a plight) of population in urban areas. But if you work in the wireless infrastructure arena, the term densification<\/em> refers to the rapid increase in the density of cell sites to accommodate the need for additional capacity.<\/p>\n The industry is abuzz about the need to increase the number of cell sites to keep up with the demand for capacity. In reality, we have been enhancing existing networks for quite a while \u2013 through cell splitting and building fill\u2011in sites \u2013 we are just doing it now at an unprecedented pace and with the addition of new technology (i.e., small cells and DAS).<\/p>\n The frenzy behind densification is being driven by the forecasts for exponential growth in wireless data traffic over the next few years. Some of my favorite statistics are published online<\/a> by Cisco. A few notable ones are:<\/p>\n This 69% comes from things such as: consumers demand a highly customized video experience on demand, 24\/7, in real time; Facebook now auto-starts videos in your news feed; and we are fascinated by videos of celebrities and friends dumping ice buckets on their heads (but that\u2019s for charity and so it\u2019s okay).<\/p>\n For the first time, the industry is behind in meeting consumer demand. And, as we all know, we cannot wait for new spectrum to solve this dilemma. So, we must enhance the network in more creative ways than we ever imagined and at a pace that is faster than we ever dreamed possible. Oh yeah, and we have to do it cheaper than ever, because now that we are at 100% global penetration there aren\u2019t that many people to sell new mobile plans to.<\/p>\n
\nVice President of Business Development<\/p>\n\n