The Google Self-Driving Car Will Increase Demand for Bandwidth (and Increase my waistline)
Vice President of Business Development
My old college roommate used to say, “if you want a sure winner, buy shares of Taco Bell, because Tommy eats there so much the profits are going through the roof.” It’s true; even now I still love Taco Bell! But a desire to try to maintain a healthier lifestyle than I did in college is only the second biggest reason why my consumption of Combo #1 with a Diet Pepsi has decreased. The biggest reason is that it is too hard to eat a Burrito Supreme and a Crunchy Taco Supreme while driving. No matter how careful I am I end up with sour cream, beans and grease stains on my shirt.
But those stains may soon be a thing of the past because we are probably living within a generation of the Google Self-Driving Car becoming mainstream. And when it is mainstream, I can eat all the Americanized Mexican food I want in my best suit and tie without any worries.
If you are skeptical, then watch this video of a man living his daily routine in a driver-less Prius. Pretty cool stuff!
Now, even I can only eat so many burritos and tacos in a given day. So what will I do with the rest of my time in my self-driving car on my daily commute? That’s easy, I’ll do the same thing I do with the rest of my idle time – play with my iPhone!
There is a big need for the wireless industry to increase capacity in areas where data growth is driving the demand for bandwidth. The current thought is that smart-phone users eat up the greatest amount of bandwidth while stationary – at home, the office, coffee shops, airports, tourist areas, etc. Simply put, it is not a good idea to stream an episode of Game of Thrones while driving. But my son streams Sponge Bob Square Pants while my wife or I am driving. Take a minute to ponder how the need for wireless infrastructure will evolve if we all start streaming video and posting narcissistic comments and photos about ourselves while being driverless-chauffeured to and from work like a four-year old boy on his way to and from preschool.
Data demand (and subsequently bandwidth) will be needed along every road, not just in places where we are stationary.
That is a lot of cell sites! Better make sure your site acquisition partner is a good one.
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