The Md7 Vision and Purpose statement is just seven words long.

Developing innovative solutions for communication networks globally

You would think that anyone could easily write a seven-word statement. However, this particular seven-word statement took the leadership team at Md7 over six years to develop. Md7 was founded in January 2003 and wrote this statement in January 2009, in conjunction with our six defining core values.

The leadership team at Md7 actually labored quite a lot over these defining seven words. We went through several drafts but none felt as if it would survive the test of time. We were inspired by the book, Built to Last by Jim Collins (the book that predated Collin’s more well-known book Good to Great) to define a purpose that would last for 100 years. We talked about developing something that our great-grandchildren would continue to use if they were leading this company in the year 2109.

In chapter 11 of Built to Last, Collins states that a company’s purpose should tap its “idealistic motives” and get to “the deeper reasons for an organization’s existence.” He quotes David Packard, co-founder of Hewlett-Packard, as saying “I think many people assume, wrongly, that a company exists solely to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reason for our being.”

The team at Md7 looks forward to what the next 95 years of innovation may bring.