Kaizen – the Japanese term for “continuous improvement” or “good change” was first implemented in industrial Japan during the post-World War II era. Edward Deming, an American statistician, inspired the Japanese to seek new methods of production efficiency during the post war occupation by General Douglas MacArthur’s forces.[1]

Rising from the rebuilt Japanese economy was this concept that many, successive, incremental changes can combine to create substantial change. And the ideas for these small changes can come from any individual within the company from the CEO down to the line worker on the factory floor. You do not need to completely rebuild and change everything every time you seek improvement. You simply need to keep measuring results and move forward on a daily basis.

While Md7 does not manufacture industrial products, we do “manufacture” leases and other related real estate documents for the wireless industry in high volume. We negotiate, process, and execute more wireless real estate documents each business day than almost anyone else in the world. In order to do this effectively, Md7 must continuously improve our processes and software. LiveTrack™, our proprietary software that we use to track and facilitate each and every step in the site acquisition process, is evaluated and updated on an almost daily basis. We never wait for the “next release” of the software. If we have a need, we diagnose the problem, whiteboard the solution, develop and update process flow, and then modify the software – all within days – to keep the flow of leases and all other stages in the site acquisition process flowing with scale and efficiency.

We also continuously train and retrain all of our employees on the latest changes in our processes and LiveTrack as well as constantly re-evaluating our negotiation techniques.

We don’t continuously improve because it is one of our core values; it is one of our core values because we continuously improve. It is part of our corporate DNA.

[1] One Small Step Can Change Your Life, by Robert Maurer, Ph.D.