Month: October 2016

Md7, LLC Acquires ACO Architects, Inc. in Orange County, California


Md7, LLC announced that it has acquired ACO Architects, Inc., an Orange County, California-based A&E firm with a strong presence and trusted reputation in Southern California.

The asset purchase of ACO’s operations in Orange County fits into Md7’s continuing growth of its site development services in the cellular industry. Through this acquisition, Md7 will substantially strengthen its efforts to offer a variety of à la carte and turnkey services in Southern California, particularly in the Los Angeles market.

According to Tony Ortale, who founded ACO thirteen years ago, “We are very excited by the opportunity to join such an innovative wireless services company. The first time I walked into an Md7 office it was clear to me that Md7’s centralized workload processing and tracking of the day-to-day workload is revolutionizing the wireless service industry. It is a clear example of an entire company working smarter not harder. It is unlike any other wireless services company I have encountered in my career. I am looking forward to the new challenges in the industry, and working with such a forward thinking company.”

Md7 initially launched its Engineering and Design Services division in February of this year under the leadership of Mario Martinez, Vice President of Engineering. According to Martinez, “ACO has a significant amount of industry expertise and a great reputation for quality design and engineering work in some of the most challenging markets in Southern California. The addition of ACO to the Md7 team will significantly bolster our Architectural and Engineering team and strengthen our ability to provide high volume and quality services, particularly in our rapidly growing service to deploy small cells.”

About Md7

Md7, LLC, based in San Diego, California and Dublin, Ireland, is a turnkey site development and real estate optimization company serving the telecommunications industry since 2003. Its experience and proprietary systems create greater efficiencies and significant cost savings for the largest wireless operators in the world. Md7 has provided a variety of site acquisition and real estate-related services in ten different languages, in thirteen different countries in North America, Europe, Africa and Oceania.

To learn more about Md7 please visit

Wireless Delivery + Content = Densification

By Mark Christenson, President, International / CTO and Tom Leddo, Chief Strategy Officer


AT&T plans to acquire Time Warner for $85.4 billion. It is an amazing announcement that has already generated a lot business and political headlines both in support and in opposition to the deal.

AT&T and those in favor of the deal argue that this is vertical integration and does not eliminate any competitors.

Opposition to the deal of course argues that this will make AT&T too big, too powerful and hurt consumers.

Whether you favor this deal or not is not what this article is about. Whether this deal is allowed or not (remember AT&T’s failed $39 billion takeover of T-Mobile announced in 2011?) is not my intention to discuss. Whether deal this is successful or not (remember the $164 billion merger between AOL and Time Warner in 2000 that quickly resulted in a $99 billion loss in 2002 and a 90% loss in the market capitalization of AOL?) will not be known for some time.

But there is a takeaway from this announcement that is important for all of us who work in the wireless infrastructure industry – this deal is about the marriage of delivery and content, and regardless of how this deal plays out, more densification is needed in wireless networks.

This deal is about the marriage of delivery and content, and regardless of how this deal plays out, more densification is needed in wireless networks.


It’s about the Content

The revenue curve for wireless operators has flattened and ARPU is being pressed down so now operators need to find new ways to grow. In the past that growth came primarily from expanding of the network (specifically by adding coverage through acquisitions or building new sites) and by increasing the speed of the network (faster service drew more subscribers). However, coverage and high speeds have reached some degree of ubiquity. Furthermore, if the United States Department of Justice is going to continue to block future consolidation of wireless operators, then their growth must come from somewhere else.

Additionally, the behavior of wireless consumers is changing. More people are cutting the cord and going exclusively wireless. This includes a change in how people watch their favorite shows. notes that:

“According to Nielsen, over 280 million Americans were watching traditional TV and already over 130 million are watching video content on their phone in 2015. Aside from phones, tablets are also a popular mobile video device, with an estimated 89 million U.S. users watching video content on their tablet devices. These figures are expected to surpass 120 million users in 2019.”

With the traditional method of growth having more-or-less reached capacity, and the changing demands for what and how content is viewed, AT&T is simply seeking to grow their top and bottom lines while simultaneously responding to these new consumer demands. AT&T is seeking to marry Time Warner’s premium content providers like HBO, CNN, Turner Broadcasting and Warner Brothers with their wireless delivery capability.


In short, AT&T shareholders want growth and AT&T consumers want mobile content.   But, generally speaking, you can’t get mobile access to the content without continuously improving the network.

Wireless networks, are sometimes referred to as “dumb pipes.” However, this deal helps us suddenly view networks correctly, as a strategic asset that, that if combined with the right content, bring significant additional value to consumers and shareholders alike.

This is important and exciting for each of us as a wireless consumer, because the content we want from one source may soon be readily available in the formats and locations we desire.

But as individuals who makes their living in the wireless infrastructure industry, this announcement is huge. It is an $85 billion bet that video will dominate wireless traffic in the near future. And more video traffic means significantly more capacity is needed. That “content pipe” needs investment and expansion along with the content in order to ensure the content is available to the voracious appetite of consumers.

The unprecedented amounts of traffic that will soon be flowing through wireless networks means that the traditional, macro networks we spent the last 30+ years building must continue to rapidly evolve and be enhanced. The current evolution is the large-scale deployment of small cells, creating densification that will handle the traffic.

However, small cells are different from the macro sites that have been deployed in the last three decades. Apart from the obvious differences of the hardware components and the coverage provided, we need to implement new, scalable and cheaper deployment models. We need new processes to manage the ongoing maintenance and upgrades of what may be 10x the number of small cells when compared to macro sites. We need updated municipal codes, different value propositions for those involved in hosting sites, and different economics for all parties to ensure long-term sustainability. And while it all needs to happen quickly, there is still a lot of uncertainty and a lack of unity when it comes to the details. To quote Jay Brown, CEO of Crown Castle, who spoke at the HetNet Expo this week in Houston “the deployment of small cells is really challenging, but telling you that is like describing the flood to Noah.”

Regardless of what happens in the AT&T/Time Warner deal, mobile video will continue to be the new norm. In other words, wireless networks need to be densified and we have lots of work to do.

Md7 Sponsors Opening Reception for Wireless West 2017

Md7 invites you to join us in San Diego, California on April 19, 2017, as we sponsor the opening night networking social of the Wireless West Conference.

Md7 is excited to support the efforts of this amazing conference, which in its inaugural debut last year brought together over 500 wireless professionals from all corners of the industry to share ideas on cutting edge industry issues, particularly those faced in the West Coast and Rocky Mountain regions. The standing room only education sessions were a strong testament to the exceptional topics and speakers presented. We are certain the 2017 conference will be no less impressive.

The Wireless West Conference was created by five west coast wireless associations — the California Wireless Association, Northwest Wireless Association, Arizona Wireless Association, Nevada Wireless Association, and Colorado Wireless Association.

The two-day conference will take place April 19-20, 2017 at the newly renovated Marriott Marquis & Marina. See you there!

Spotlight on Wireless Tech: The Internet of Cows

By Sandra Maas, Md7 International – Business Development and Client Relationship Support

We live in a connected world.

Gone are the times where this referred to people only. Being able to get in touch with friends, family and loved ones on the other side of the globe in an instant and at any time of the day comes as a given to every digital native. For those who were brought up with the amenities of the Internet, mobile communication and smart devices constant connectivity is just as natural as breathing.

Yet it’s not only people anymore who are connected to their kind via internet, mobile communication and smart devices. Advancing technology and the decline of sensor costs have given way to a whole new concept: the Internet of Things or ‘IoT’.

IoT is a cloud-based, data driven ecosystem and its constantly communicating inhabitants are both inanimate objects as well as living creatures. Or simply put, everything that can be connected is being connected: refrigerators, washing machines, cars, industrial equipment, trees, city lights, our heartbeat and blood pressure, and cows.

That’s right—cows. Up until now cow farmers were facing a sleep-depriving problem when it came to the calving of their herds: due to difficulties or a lack of speedy assistance, one out of every fourteen cows died in the process of giving birth.

For the farmer that means it was either spending hour-by-hour alongside the animal in order to be alerted in time or risking the loss of mother and child by not being around. Yet, whenever there is a problem, there is also a solution and in this case, the solution was IoT (or IoC, the Internet of Cows, as you should say).

When in 2010, Niall Austin, member of the Moocall founding team, lost a cow and calf due to a difficulty during childbirth, the idea for the Moocall calving sensor was born. What was theory back then proved to be true soon after: if there was a sensor that could monitor the tail movements of the cow (apparently they increase when calving is imminent) and that could alert the farmer so he can assist the birth or call a vet if necessary, then the bovine mortality rate could be drastically reduced.

A few prototypes later, the finished sensor is a lime green device that’s being clipped onto the cow’s tail and comes with the corresponding app for smartphone or tablet. About one hour ahead of birth, it sends a notification to the farmer who is, until that time, now able to look after the productivity and efficiency of his other farming operations. Since its launch in 2015, over 13,000 devices have been sold and helped over 100,000 calves into this world – safely, needless to say.

And while some still believe it is cat pictures and memes the internet was originally built for, it is the cows who have silently claimed the rule for themselves…