In Our Own Words

Cell Phones Are Like Hamburgers

August 16, 2009

Md7 provides some food for thought.

Whether or not you are a McDonald's restaurant fan, there is no denying that the foodservice retailer has one of the most successful business models ever conceived -- and not for the reasons you think. When McDonald's Corporation founder Ray Kroc asked a group of business students what business he was in and they replied "fast food," he quickly corrected them and said, "No, I am in the real estate business." In a similar manner, you could say that operators of cellular networks are not in the "phone business" but in the real estate business.

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